About Us
Creative storytelling talent merged with leading edge science to drive audience engagement
Blue Tribe Media creates purpose-driven TV shows that combine the power of storytelling with the latest insights from behavioural science to drive real social and environmental impact.
We work with not-for-profits, charities, industry associations, research organisations, and purpose-led brands to turn complex issues into compelling mainstream entertainment that audiences genuinely want to watch. From sustainability and resilience to housing, recycling, and energy efficiency, our shows are designed to cut through the noise, create emotional connections, and inspire action at scale.
Our work blends deep expertise in innovation, sustainability, and behavioural science with world-class television production. Our productions have aired on major networks including Channel 9 and are now available in more than 30 countries worldwide.
At Blue Tribe Media, we believe the best way to change behaviour isn’t by lecturing people — it’s by telling stories they love.
Our Why
We didn’t start out to make TV shows, but the science told us this was the best way to make an impact
We need to make big global changes to address environmental problems, from mitigating climate change and halting biodiversity loss, to improving energy efficiency and reducing waste.
At the core of all these problems is human behaviour.
This includes the social and political systems and values that drive our behaviour. So, to make a positive environmental impact we need to shift and influence societal values, norms and behaviour. This requires interventions that can reach millions of people globally and achieve rapid transformation.
So to figure out how to do this we got together with some of the world best behavioural scientists and after 5 years of research it was clear that TV is the most powerful tool to enable these scaled-up interventions.
So today we make fun and interesting TV shows that audiences love but built into each show is an important science backed and validated behavioural science framework that moves people to make a positive impact.
BTW – we only work with brands that have a mission that aligns with one of the 17 United Nations Sustainable Development Goals or who have solutions to address a wide range of environmental or social issues – we call this our “Green Carpet Policy” 😉
What it’s like working with us
“There is so much fun and laughing you can hardly call it work”
TV Shows
Audience size across all channels
Countries seen in
How we got our name
In a Universe of Infinite Possibilities, One Small Planet Holds Us All…
Far beyond the edges of our solar system, the Voyager 1 space probe captured something remarkable. From 6 billion kilometers away, Earth appeared as a tiny pale blue dot—a mere speck in the vastness of space.
But on that dot?
Everything.
Every person you’ve ever known, loved, admired. Every movement that’s ever made a difference. Every act of kindness and change. That tiny blue speck is the only home we have. And the truth is, we are all part of the same tribe—the Blue Tribe.
At Blue Tribe Media, we believe that protecting this pale blue dot is more than just a responsibility; it’s our shared mission. With every story we tell, every show we create, we aim to inspire action, spark change, and remind the world that we’re all in this together.
But there’s something more hidden in our name, a small mystery for those who look closely—can you find the pale blue dot woven into our logo?
Want to do something great?
Simply click the “schedule a meeting” button to meet with one of our Executive Producers