About Us
Creative storytelling talent merged with leading edge science to drive audience engagement
Blue Tribe Media is a collaboration between two Australian companies, The Blue Tribe Company and North Light Productions.
The Blue Tribe Company is a multiple award winning agency and fun bunch of science nerds who combine the power of TV with the latest insights from behavioural science to create real cut through.
North Light Productions are the producers of Channel 9’s popular ‘Ready Set Reno’, Open Homes Australia’, ‘Australia’s Best Pools’, ‘Renovate or Rebuild’, and are the production team behind the cameras.
Our Why
We didn’t start out to make TV shows, but the science told us this was the best way to make an impact
We need to make big global changes to address environmental problems, from mitigating climate change and halting biodiversity loss, to improving energy efficiency and reducing waste.
At the core of all these problems is human behaviour.
This includes the social and political systems and values that drive our behaviour. So, to make a positive environmental impact we need to shift and influence societal values, norms and behaviour. This requires interventions that can reach millions of people globally and achieve rapid transformation.
So to figure out how to do this we got together with some of the world best behavioural scientists and after 5 years of research it was clear that TV is the most powerful tool to enable these scaled-up interventions.
So today we make fun and interesting TV shows that audiences love but built into each show is an important science backed and validated behavioural science framework that moves people to make a positive impact.
BTW – we only work with brands that have a mission that aligns with one of the 17 United Nations Sustainable Development Goals or who have solutions to address a wide range of environmental or social issues – we call this our “Green Carpet Policy” 😉
What it’s like working with us
“There is so much fun and laughing you can hardly call it work”
TV Shows
Episodes
Countries seen in
Audience size across all channels
Have Questions?
Simply click the “schedule a meeting” button to meet with one of our Executive Producers