CASE Study
The Brighter Side: CommBank Transforms Financial Magazine into a New TV Show
If one of Australia’s oldest and most conservative brands is making their own TV show then maybe you should aswell.
In an innovative move to empower Australians with practical financial advice, CommBank has unveiled its latest venture, The Brighter Side, a television series designed to provide viewers with actionable tips and inspiring stories to help them manage their money more effectively. Premiering on Saturday, 11 May at 6pm on 10 and 10 Play, this eight-week series is set to revolutionize how financial advice is delivered to the masses.
From Magazine to TV Screen
CommBank’s new TV show is a natural extension of its successful magazine, Brighter, which launched in 2023. The magazine has been a beacon of financial literacy, featuring articles on how to Know, Save, Grow, and Dream when it comes to personal finances. Now, with The Brighter Side, CommBank aims to reach an even broader audience by leveraging the power of television.
Show format
Hosted by Georgie Tunny from The Project, the series promises a rich blend of engaging content tailored to inspire and educate. Here’s a sneak peek at what each segment will offer:
- Money Talks: CommBank’s Personal Finance expert, Jess Irvine, will meet with everyday Australians to provide personalized advice on money management, budgeting, and saving.
- My Two Cents: Georgie Tunny will explore how some of Australia’s well-known personalities approach their finances, offering unique insights and inspiration.
- Taste Test: Hosted by renowned chef Adam Liaw, this segment will present affordable and delicious ways to manage food and grocery expenses, complete with savvy shopping hacks.
- Side Hustle: Journalist Narelda Jacobs OAM will travel across Australia to uncover the innovative side hustles that are helping people boost their incomes.
- House Proud: Also hosted by Narelda Jacobs, this segment will focus on how Australians are using their homes to improve their financial situations.
- Mind over Money: Behavioral economist Evan Lucas will demystify the psychological aspects of spending, helping viewers feel more in control of their financial decisions.
Why TV?
CommBank’s Chief Marketing Officer, Jo Boundy, expressed the bank’s dedication to creating a brighter future for Australians through this new series. “With our customers and the community now consuming information through such a diverse range of channels, this program extends our communications ecosystem into new broadcast, digital, and social channels, helping us get great financial tips and information to everyday Aussies – and ultimately building their confidence with money,” said Boundy.
Interested in making your own tv show?
Simply click the “schedule a meeting” button to meet with one of our Executive Producers