Prefab Goes Prime Time: How EPIC Builds Is Rewriting the Rules of TV Sponsorship

What if you could tell your industry’s story—and your brand’s story—on prime-time television, with science-backed results? That’s exactly what EPIC Builds: The 90 Day Challenge is doing.

Premiering soon on Channel 9, EPIC Builds is not just a show about construction. It’s a bold new platform that flips the script on how Australians perceive prefab and modular building. Hosted by the brilliant and beloved Adam Spencer, this 8-part series dives into jaw-dropping builds—from remote island projects and schools to science labs and architectural masterpieces.

But here’s the real innovation: this show isn’t just about buildings. It’s about building brand stories that matter.

A Smarter Way to Sponsor

At Blue Tribe Media, we believe the future of sponsorship isn’t ads—it’s integration. That’s why we work directly with industry associations and brands to craft TV shows that do more than entertain. They educate. They inspire. And most importantly—they deliver targeted key messages to highly engaged audiences.

For EPIC Builds, we partnered with prefabAUS and more than a dozen pioneering brands—Bondor, Fleetwood, Saltair Modular, Westbuilt, Knotwood, Bluescope, Uniplan, Katana Foundations, Nexans and more—to tell a story that’s bigger than any single product. Together, we set out to bust a myth: that prefab equals cheap, temporary, or uninspired.

The show’s message? Prefab is precise, high quality, fast, sustainable, and architecturally stunning.

That message is embedded into every frame of EPIC Builds—not in the form of traditional commercials, but through authentic storytelling, product integrations, and expert interviews. The result? Brands don’t just sponsor the show. They become part of the story.

The 3-Step Formula That Works

Our brand partnership model is simple—and powerful:

Step 1: Co-Design the Message
We collaborate with industry leaders to define the key messages that need to reach the public. In this case: let’s change the conversation around prefab.

Step 2: Build the Story
We embed these messages into a TV format that’s binge-worthy and purposeful. Adam Spencer’s charm and curiosity guide the audience through each project while subtly showcasing the benefits of modular design and the cutting-edge products making it happen.

Step 3: Integrate the Brand
We work closely with our partners to integrate their products authentically—whether it’s an energy-efficient panel, a smart foundation system, or modular cabling. This isn’t product placement for placement’s sake. It’s strategic, story-driven exposure that drives results.

In-show integrations deliver 31% more brand consideration on average.

The Secret Sauce to Effective Sponsorships, Nine Network

Host Adam Spencer with Dan from Fleetwood discussing how they use the TRUECORE steel to make steel frames with minimal waste

Why It Works: The Science of Brand Integration

We’re not just storytellers—we’re scientists of engagement. Our approach was validated by the CSIRO, Australia’s national science agency, when they studied our award-winning series Renovate or Rebuild. They found that our behavioural science-backed format could influence sustainable choices in the real world.

And global research backs it up:

75% of consumers search for a brand or product after seeing it on TV or in film.
57% go on to make a purchase.
Product placement drives stronger emotional connection, better recall, and greater trust than traditional ads.
In-show integrations lead to a 31% increase in brand consideration.

Put simply: product placement works. Especially when it’s seamlessly woven into quality, emotionally resonant TV content.

Partnering with Purpose

At Blue Tribe Media, we don’t do cookie-cutter sponsorships. We work with purpose-driven brands and associations to amplify the stories that matter.

Whether you’re a manufacturer with a breakthrough prefab technology, an architect passionate about sustainable design, or an industry association looking to raise awareness—you can be part of the next story we tell.

Because if we want to change perceptions, inspire change, and reach audiences where they’re most engaged, we need more than a message. We need a show.

Let’s Build Something Epic Together

EPIC Builds: The 90 Day Challenge is more than a show. It’s a movement—powered by brands, backed by science, and brought to life through compelling, high-impact storytelling.

Want to put your brand on the map—and in front of a national audience?
Get in touch to explore partnership opportunities for upcoming seasons or learn more about our TV sponsorship model.