How to Make Your Brand Unskippable with Product Placement in TV
Reaching consumers in 2025 isn’t what it used to be. Traditional ads are being skipped, scrolled past, or outright ignored. Marketers are facing one big challenge: how do you get your brand in front of the right audience in a way that actually sticks?
That’s why product placement in TV shows is becoming one of the smartest marketing moves of 2025. More than just visibility, it allows brands to become part of the story—seamlessly integrated into content that audiences are actively engaged with. And for brands that care about standing out, product placement in the right shows comes with an added bonus: it aligns your business with entertainment that is shaping industry trends, shifting consumer behaviours, and—yes—even making a difference.
Why Product Placement?
Traditional Ads Are Losing Their Impact
Ad blockers, streaming services, and premium subscriptions mean fewer people are watching traditional commercials. In fact, high-income consumers actively avoid ads—multitasking or skipping them whenever possible.
Product placement solves this problem. It’s unskippable, integrated into the content, and reaches audiences in a way that feels natural. Instead of interrupting the experience, your brand becomes part of it.
Recent research from BenLabs highlights just how influential product placement can be. Here are some of the highlights from this research.
Consumers Take Action on What They See in TV & Film
Think product placement is just about brand awareness? Think again.
- 46% of consumers discover new products through TV and film.
- 75% search for a product online after seeing it in a show, and 57% go on to buy.
- 91% of marketers agree that product placement is highly effective for reaching audiences who avoid traditional ads.
Unlike traditional advertising, product placement doesn’t just expose audiences to your brand—it drives real engagement and action.
The Secret is Out – Marketers Are Moving Budgets Into Entertainment
With 70% of brands expected to shift at least 10% of their media budget into entertainment content by 2025, product placement is no longer a niche strategy—it’s mainstream.
How Product Placement Creates Impact for Brands
Emotional Connection = Long-Term Brand Loyalty
Ads are forgettable. Stories aren’t. When your brand is seamlessly woven into a show, it becomes part of an emotional journey—something that sticks with audiences long after the episode ends.
Think about the difference between seeing a sneaker ad and seeing a lead character choose that sneaker as their go-to for a big race. One is an ad. The other is a moment.
Social Influence: What We See, We Do
Research shows that people are more likely to buy products they see trusted or admired figures using in TV and film. This is why top brands are integrating their products into content that aligns with their target audience.
For example, in the Australian reality show Renovate or Rebuild, audiences watched TV personalities make energy-efficient home upgrades—not in an educational segment, but as part of the show’s natural storytelling. The result? Viewers were significantly more likely to prioritize energy-efficient features in their own homes after watching.
This principle applies across industries. Whether it’s fashion, tech, food, or travel, when relatable, aspirational characters use a product, it creates demand.
Getting in Front of the Right Audience, the Right Way
Every brand wants to reach a captive audience—but audience targeting is getting harder.
The advantage of product placement? Built-in audience alignment. TV shows and entertainment formats naturally attract the specific demographics brands want to reach. Choosing the right placement guarantees that your product is in front of an audience that cares.
And unlike traditional ads, your brand isn’t an interruption—it’s part of the experience.
Jimmy and Tam discussing Bondor insulated wall panels to help make homes more energy efficienct on the award winning Renovate or Rebuild TV Show
The Bonus Benefit: Why Purpose-Driven Brands Should Pay Attention
For brands with sustainability, ethical sourcing, or social good at their core, product placement offers a unique opportunity to amplify their message without sounding preachy.
Consumers are increasingly skeptical of traditional purpose-driven marketing, with many dismissing it as greenwashing. The key to building trust is showing—not telling—how your brand fits into real life.
Product placement in TV shows allows purpose-driven brands to:
- Demonstrate impact naturally – Instead of a commercial about how your product reduces waste, let audiences see it being used in an everyday scenario. A contestant on a reality show sipping from a reusable cup or a scripted character installing solar panels normalizes these actions.
- Align with credible storytelling – When your product is featured in content that already reflects the values your brand stands for, it enhances credibility and makes your message feel organic.
- Tap into cultural moments – TV shows shape trends and influence conversations. Purpose-driven brands can leverage entertainment to make sustainability and social impact part of mainstream culture.
In short, for purpose-driven brands, product placement isn’t just about selling—it’s about embedding your mission into entertainment in a way that feels authentic, relatable, and effective.
Why 2025 is the Year to Invest in Product Placement
With marketing budgets tightening and consumer attention shifting, brands need strategies that actually engage people.
Product placement delivers:
- Unskippable, organic brand exposure
- A built-in, engaged audience
- A credible way to showcase product benefits
- A storytelling approach that drives recall and action
And here’s the kicker: if you choose the right shows, you also get the added bonus of being associated with meaningful, forward-thinking content.
In 2025, product placement isn’t just a trend—it’s the future of brand visibility.
Product placement of uPVC windows by global brand Deceuninck on Channel 9’s award winning Renovate or Rebuild TV Show
Conclusion: A Win-Win for Your Brand and Sustainability
In 2025, product placement isn’t just a trend—it’s the future of brand visibility.
🎬 Ready to see your brand on screen?
Now is the time to explore product placement opportunities that align with your audience and marketing goals. Schedule a meeting today to discuss how your brand can become part of the story.
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