Discover how impact production merges behavioural science and entertainment to embed climate action into popular culture, inspiring real change.

Product placement in TV shows can drive sustainable behaviour while funding impactful content. Learn how partnerships with eco-conscious brands can bring your mission to life on screen.

Reality TV has the power to make sustainability relatable and aspirational. From eco-friendly home makeovers to climate-conscious survival shows, unscripted TV is normalising sustainable solutions and inspiring change. For associations and NGOs, it’s an opportunity to create content that drives real environmental impact while engaging millions of viewers.

What if we told you that producing a TV show is within reach, and you can do it with little to no cost to your organisation? Read on the discover how…

Rare’s research shows that when paired with targeted marketing messages, entertainment can dramatically shift audience attitudes and increase the likelihood of taking real-world action.

The whole scene lasted just over a minute. The crucial dialogue, not even 15 seconds.

But when a character from HBO’s “Sex and the City” ordered steak tacos at Chipotle — then changed her mind and chose a plant-based protein instead — she may have convinced a lot of people that eating less meat is healthier, and better for the planet.

What do you get when you mix in some reality TV celebrities, some CSIRO social scientists, a sprinkle of the latest in behavioural science insights, and a mission to transform the sustainability performance of the entire housing industry?

You get the award winning lifestyle TV show, Renovate or Rebuild, that aims to crack open sustainable building options to a broad audience

The latest behavioural science reveals that TV is the most effective medium for driving awareness and action on environmental and social issues.

This show, in particular, has made significant strides in raising awareness about HIV/AIDS and other critical social topics.

To truly connect with younger consumers, brands need to be present where they are and the research shows that they are getting their education and entertainment content via TV with 43% have purchased a product that was shown or featured on a TV show.

Rather than interrupt entertainment people choose to view, brands like Pepsi, Shopify and Viewsonic are providing the content they want to watch not only entertaining people, but also swaying them to choose their brand.

CommBank has unveiled its latest venture, The Brighter Side, a television series designed to provide viewers with actionable tips and inspiring stories to help them manage their money more effectively.