What do you get when you mix in some reality TV celebrities, some CSIRO social scientists, a sprinkle of the latest in behavioural science insights, and a mission to transform the sustainability performance of the entire housing industry?

You get the award winning lifestyle TV show, Renovate or Rebuild, that aims to crack open sustainable building options to a broad audience

The latest behavioural science reveals that TV is the most effective medium for driving awareness and action on environmental and social issues.

This show, in particular, has made significant strides in raising awareness about HIV/AIDS and other critical social topics.

To truly connect with younger consumers, brands need to be present where they are and the research shows that they are getting their education and entertainment content via TV with 43% have purchased a product that was shown or featured on a TV show.

Rather than interrupt entertainment people choose to view, brands like Pepsi, Shopify and Viewsonic are providing the content they want to watch not only entertaining people, but also swaying them to choose their brand.

CommBank has unveiled its latest venture, The Brighter Side, a television series designed to provide viewers with actionable tips and inspiring stories to help them manage their money more effectively.