How Purpose-Driven Organisations Can Create Powerful TV Shows
At Little to No Cost
As a marketing or communications professional at a not-for-profit or charity, you’re deeply passionate about your cause. You pour your heart into videos, social media campaigns, and other communications efforts, but often, these don’t get the traction you hoped for.
TV may seem like a dream—an expensive, out-of-reach medium that could truly inspire action if only your organisation could afford it.
What if we told you that producing a TV show is within reach, and you can do it with little to no cost to your organisation?
Think you can’t afford TV? – think again
For many purpose-driven organisations, the idea of producing a TV show sounds expensive and far-fetched. Understandably, you’re working with tight budgets, and every dollar spent on marketing may feel like it’s taking away from the core mission. But that’s where we come in.
Our brand funding model allows you to create high-impact TV shows at little to no cost. Let’s explore how it works.
The Brand Funding Model: A Win-Win for You and Your Stakeholders
At the heart of our approach is leveraging your existing stakeholder network—companies, sponsors, and partners who already believe in your mission. These stakeholders are eager to showcase their commitment to social and environmental causes.
Through brand funding, we offer your stakeholders the opportunity to integrate their brand within the show through product placement. In return, they fund the production. This model blends your organisation’s message with meaningful corporate sponsorship in a way that enhances both parties’ objectives.
Example of a brand funded segment from our Renovate or Rebuild TV show.
Why TV Works: Emotional Connection Drives Action
While many not-for-profits rely on traditional education methods like website resources, social media posts, and video campaigns, these don’t always inspire the change you hope to see. TV is different.
The power of television lies in its ability to create emotional connections with audiences on a large scale. TV shows tap into the emotional heart of your mission, allowing viewers to not just understand your cause but to feel it—and that feeling drives action. Behavioral science shows that TV is the most effective medium for inspiring change and driving awareness.
Case Study – Research demonstrated that a 15-second dialogue in the “Sex in the City” reboot “And Just Like That …” shifted perspectives on climate change by nudging viewers toward eating less meat.
The scene featured Miranda (Cynthia Nixon) and Charlotte (Kristin Davis) waiting in line at Chipotle, fretting about whether their teenage kids might have hooked up with each other.
When they get to the front of the line, an employee asks Miranda what she’d like to order.
Two tacos, corn, she says nonchalantly. What kind of protein? Steak, please.
Then, suddenly, Miranda gets a panicked look.
“Uhh, you know what? Maybe I should try one of those plant-based things. Yeah, I’m gonna try that,” she says
“Our homes already produce around 13 per cent of Australia’s greenhouse gas emissions. Research by the CSIRO showed that viewers of Renovate or Rebuild were almost twice a likely to want a more energy efficient sustainable home after watching the show… now that’s real impact.”
James McGregor, Executive Producer, Blue Tribe Media
Real Impact at Little to No Cost
Here’s the best part: In most cases, we can create TV shows that reach millions of viewers for little to no cost from your organisation.
Instead of draining your limited resources on marketing campaigns that struggle to cut through, you’re accessing a proven medium that amplifies your message in ways you never thought possible.
Overcoming the Obstacle of Limited Resources
We know that resource constraints are a real challenge.
You’re often working as a one-person team, trying to stretch a small budget to make a big impact.
But with the brand funding model, you don’t have to do it alone.
We provide the expertise in TV production, while your stakeholders provide the funding, allowing you to focus on the bigger picture—creating change.
Let’s Tell Your Story on a Bigger Stage
Your mission deserves more than a handful of YouTube views or a few social media likes.
With TV, you can cut through the noise, connect emotionally with your audience, and inspire real change—all without the financial burden.
Ready to explore how we can make TV work for your cause? Let’s talk about how we can turn your mission into a show that reaches millions.
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Curious how brand-funded TV could work for your organisation?
Schedule a meeting today to learn more about our no-cost TV production model and how it can elevate your message.