Brand funded TV Show production
We make brand funded TV shows that deliver mass media reach with cutting-edge behavioural science insights to get your message seen by millions
Are you a brand that is committed to an important environmental or social issue?
Are you tired of investing in video content that barely gets noticed?
Why not create content that audiences actively seek out and want to watch?
We work with brands, not-for-profits, and industry associations to create TV shows that not only promote their brand or product but also address an important environmental or social issue.
Many organisations struggle to convince others to get behind an important environmental or social issue, whether it’s modern slavery, net-zero, or tackling homelessness.
The story often goes like this… you try to “educate” your audience by creating high quality videos for social media talking about your amazing initiatives, put labels on your products, provide excellent resources on your website, run ads, create social media posts only to find it has little or no impact – the truth is that traditional education methods don’t work and almost always fail to inspire change.
The latest behavioral science reveals that TV is the most effective medium for driving awareness and action. We harness this power by creating brand-funded TV shows, blending mass media reach with cutting-edge behavioral insights. This approach helps you cut through the noise, create emotional connections, and inspire change on a large scale.
Request a proposal to discover how TV could work for your brand.
Get your message seen by millions
where you can watch our shows
From local impact to global reach our shows are tackling everything from climate change to the circular economy
How it works
There are two ways you can work with us. You can create your own TV show or integrate your brand into one of our shows.
Step 1 - Design your show
We undertake a series of workshops with you to understand your target audience, communications objectives, develop a TV show concept specific to your brand and develop a funding model.
Step 2 - Lights, Camera, Action!
We first produce a sizzle reel or pilot episode to pitch to the TV networks. After securing funding and a broadcast agreement with a TV network we will produce your TV show.
Step 3 - Get seen by millions
Grab some popcorn, sit back with friends and family and enjoy the show whilst millions of your customers discover your brand, mission and cause.
You’ll be in good company
These are some of the brands that we have worked with to create TV shows or who have featured in our shows
Now Showing
Watch Season 2 of Renovate or Rebuild on Channel 9 where award winning designer James Treble along with some very talented designers help homeowners make an arduous decision – should they Renovate or Rebuild?
Coming Soon – Sponsorship Opportunities Available
Season 3 of Renovate or Rebuild is coming in 2025. Designed specifically for brands interested in sustainable housing and associated products and services. Sponsorship Expressions of Interest NOW OPEN.
Developed in partnership with The RACE for 2030 Co-operative Research Centre and CSIRO, Powerhouse is a fun science based reality TV show.
Three families are given the task to transform their homes from drab to fab by undertaking an affordable renovation whilst also eliminating their energy bills by improving the insulation, draught sealing, upgrading to energy efficient appliances, adding solar, and batteries etc.
With a starting budget of $30 thousand dollars they have 7 weekends to transform their home and eliminate their energy bills.
In each episode they participate in fun challenges to win prizes and to teach viewers about energy efficiency, new technologies and how they work before revealing the next stage of their renovation.
Developed with prefabAUS, the peak body for Australia’s off-site construction industry, ‘The 30 day Build’ will feature a range of prefab and modular construction projects from residential homes to hotels where the onsite part of the build needs to be completed within 30 days. From challenging sites with difficult access to large modular construction – the show will be part Grand Designs, part Impossible Engineering, all racing against the clock.
Why you should consider TV
5 REASONS TO CONSIDER TV
Communicate Effectively at Scale
Nothing compares to the reach and velocity of broadcast TV. Reaching far, wide, near and narrow, TV generates awareness and word of mouth at an unrivalled scale.
- With 18 million Australians tuning in each week, TV’s scale is unbeatable.
- Australians spend 63 hours and 30 minutes a month watching TV.
- 85% of Australians watch TV each week.
- TV commands attention with TV have 58% active attention compared with 31% for Youtube and 4% for Facebook.
In addition to broadcast TV the average household pays for 2.3 subscription television services like Netflix which reaches 12.8million people in Australia (source PwC).
With streaming TV you can reach your audience anywhere, anytime, on any device.
“TV generates fame and word-of-mouth like no other. Mass media is critical for marketing success and it doesn’t get any more mass than TV.” Professor Byron Sharp, acclaimed marketing scientist
Engage with Millennials
Everyone knows millennials don’t watch telly, right? Well, computer says no. It turns out millennials can’t get enough of the reality TV that producers lovingly tailor just for them: 2.6 million millennials watched the water-cooler hit Married at First Sight.
“In fact, 18 to 34 year olds watch two hours and 38 minutes of TV on a TV set every day on average, which is more time than they spend eating smashed avo and taking selfies.”(ThinkTV)
Millennials love streaming; that’s no secret. They stream anytime and anywhere. TV means more than just free to air. In Australia there are 27 TV streaming services available including Netflix, Amazon Prime Video, Stan, Foxtel, and Youtube Premium.
Every platform is hungry for fresh content and interesting stories so you can get your show in front of Millennials on smartphones, tablets, and computers.
Create an emotional connection
Has an email newsletter ever made you laugh or cry? No? Bet a TV show has and that reaction plays an important role in the effectiveness of your message.
Behavioural science research demonstrates that making an emotional connection is a shortcut to getting attention and engagement with your audience. It is an effective way to cut through the constant bombardment of social media and emails.
TV has long been the home of rich, narrative, evocative shows that tell stories while tugging at our heartstrings, stirring us to tears or making us smile and ultimately moving us to action.
TV gives brands the time and space to tell a story that builds tension with a beginning, middle and a satisfying end.
Brand safety
There’s plenty of reasons why TV is Australia’s most trusted medium.
It’s easy for an algorithm to plonk an inappropriate ad in front of an eyeball or an online troll to create havoc on your social media sites – but is this environment safe for your brand?
TV is a fully curated platform with no user generated content – you control what your audience sees.
With TV you can rest easy in the knowledge that with TV, your brand will always be in the right context.
That’s because TV uses good old fashioned human judgement supported by technology rather than the other way around.
Deliver your Mission
TV has the potential to help purpose driven brands to scale their impact, tell their story, and communicate their mission.
Whether your purpose is addressing homelessness or climate change, TV allows you to communicate your mission far, wide, near and narrow, TV generates awareness and word of mouth at an unrivalled scale.
“Following the broadcast of ABC’s War on Waste Woolworths, Coles, and Harris Farm announced single use plastic bag bans, Compost Revolution saw a 380% increase in demand for compost bins and worm farms, Foodbank had a 6 month waiting list for volunteers, and NSW Responsible Cafes went from 420 member cafés to 4,500.”
TV vs Social MEdia
TV is considered a high engagement media because TV commands more attention than social media platforms. Research by Professor Karen Nelson-Field, a Professor of Media Innovation at The University of Adelaide, found that TV viewership has 58% active attention compared with 31% for Youtube and 4% for Facebook.
Not only does TV capture more attention than any of the social media platforms it’s ability to reach a mass audience is unrivalled as the following case study demonstrates.
CASE STUDY – TV vs Youtube vs Instagram
Consider the follow video which features uPVC windows and doors for the global window brand Deceuninck. This video was integrated into our Renovate or Rebuild TV show on channel Nine. The video was also posted online on Youtube and Instagram.
The cost to produce this video would be the same if the video was produced just for social media – you still need a camera crew, presenter and editors… however by integrating the exact same content into a TV show Deceuninck were able to harness the massive reach that only TV can deliver everytime.
Same Content – Same Cost to Produce – Very Different Outcomes
Views on Youtube
Views on Instagram
Views on TV
Have Questions?
Simply click the “schedule a meeting” button to meet with one of our Executive Producers